Mediatisation or PR-ization of Public--Media Communication--Analysis of Mediated Communication of Zoran Milanović.

نویسندگان

  • Ivan Tanta
  • Gordana Lesinger
چکیده

Politicians and their public relations advisors depend on the mass communication media to transmit messages dailyand communicate effectively. The development of the mass media, from traditional to new, has changed the working conditions of these professions where one inevitably affects the other. Consequently, the way of formatting information in the newshas changed, along with the way of monitoring the political developments and informs the public on political activities. Amajor role in this process, over and above the political actors, has advisers for public relations, who choose moments andevents to publicise (PR-ization). With the increasing influence of public relations to media reports, politics also changes thepicture of the media and the impact on media coverage. Similarly, the impact on the manner in which the media reportprocess, what topics will be discussed topics and what tone the given information will have. We are living in a world characterized by mediation (Mazzoleni and Schulz, 1999) of the politics and the society as a whole, because politics and publicrelations necessarily need the media to communicate with their audiences. In this regard, we can talk about PR-izationmedia as the fundamental role of public relations practitioners affect attitudes, which skillfully make careful design ofmessages and events that are not included herein are the three professions each other should one without the other does notmake sense. This paper will focus on the influence of the media on politics and on influence of the public relations as profession in the content media perception. In view of the drawn by daily public appearances of Prime Minister, Zoran Milanovi6,and as says Lali63 few politics-related phenomena have over the past twenty years engaged so many reviews by experts andscholars as the Prime Minister's rhetoric. The particular form of the political communication will be reviewed in this paper.Through the interviews and the content analysis of key moments and statements from the media, we shall try to determinehow the communication by Zoran Milanovi6 has changed with the new public relations advisor, and that the change hasaffected the public attitudes that Milanovi6 communication seen through the media-mediated reality.

برای دانلود رایگان متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

ثبت نام

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

کتابخانه‌های عمومی و تحلیل کارکردهای اجتماعی آن به‌عنوان نهادی ارتباطی- رسانه‌ای

Purpose: The purpose of present research is to analyze theories proposed for social functions of communication media including public libraries. Also, it aims to explain and generalize a theory best coordinated with public libraries. In current analysis, public libraries have been explained regarding their position and functions as communication media. Methodology: Using meta-analysis method, ...

متن کامل

L2 Learners’ Enhanced Pragmatic Comprehension of Implicatures via Computer-Mediated Communication and Social Media Networks

Second or foreign language (L2) learners’ development of interlanguage pragmatic (ILP) competence to understand and properly interpret utterances under certain social and cultural circumstances plays a pivotal role in the achievement of communicative competence. The current study was designed to explore the effects of synchronous computer-mediated communication (SCMC) and asynchronous com...

متن کامل

A Study on News Anchors’ Meta-Language and Non-Verbal Factors and their Impact on Audiences

Non-verbal communication or body messaging occurs when facial expressions, tone of voice, head and neck movements, smiling and ... affects others; which may be intentional or unintentional. Farhangi in nonverbal communication: the art of using movement and sound” defines this field as such: "Non-verbal communication is phonetic and non-phonetic messages which have been explained by other than l...

متن کامل

Building a Model of effect of radio & television on the learning of science and technology based on radio & television managers and communication experts perspectives)

This study is determinded to build a model for improving the effectiveness of national media impact on the promotion of science and technology. This by reviewing, there is researched  at the first, theoretical studies of scientific and technological culture in the world, then compared benchmarking between Iran and the country's position  The questionnaire was designed based on global studies an...

متن کامل

ٍEffective factors on creation and application of effective communication by librarians of public librarie

Background and aim: The effective communication of librarians with their counterparts, referrers and relevant authorities is a major factor in the success of libraries and the need for librarians of the current age. Creating and applying effective communication is influenced by several factors. The present research seeks to identify the effective factors in the creation and application of effec...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

عنوان ژورنال:
  • Collegium antropologicum

دوره 39 4  شماره 

صفحات  -

تاریخ انتشار 2015